Digital
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Digital
Free Google Service Helps Watch Your Words
There Google goes again, applying its special blend of category-disruptive dynamite to another part of the search marketing industry. This time the explosion has occurred in the Web analytics arena, with an announcement by the Mountain View CA-based engine that it will let Web advertisers and the Web publishers in its AdSense network access some basic Web tracking tools for free.
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Digital
Getting Testy at the Holidays
Just because the holiday sales season has arrived doesn’t mean that online merchants should take a vacation from testing their Web sites and marketing to reach peak performance.
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Digital
LookSmart’s 180 Degrees of Vertical Search
LookSmart, the online media content and technology company that has been struggling for a place at the search table since losing its contract with MSN in 2003, has launched 161 new vertical search sites for content in 13
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Digital
Bill Day, Adware’s Point Man for Reform
Adware faces a serious image problem that it wants to handle ASAP. It
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Digital
Annual Check-up for Search Programs
Is your search advertising program healthy? How do you know? If you outsource, is your agency doing the job well? It would be nice to assume that hiring an expensive specialist guaranteed a clean bill of heath, but malpractice suits are often well-justified.
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Digital
Yahoo! Shopping’s Mobile Momentum
There are about 200 million cell phones in use in the U.S. today, and the majority of those are capable of using the Internet. The major search engines, and some minor ones, have all shown they recognize that as a gateway to Web information, search will find a way onto the mobile phone someday. The big questions are, what search services will users want to use and pay for, and how far out ahead of this just-emerging market do the engines need to be?