Digital Archives - Page 71 of 110

People in the News

Nikki H.M. Jackson has been appointed search engine optimization manager at Brilliant Blue. Jackson will be responsible developing Internet marketing and SEO strategies for the agency’s clients.

Digital

3 in 5 Merchants Say Holiday Sales Up: DMA Survey

(Multichannel Merchant) People are spending more of their holiday dollars this year through catalogs and the Internet, according to a survey conducted by the New York-based Direct Marketing Association.

Digital

Search in 2007: The Year of Integration

Increasingly marketers have come to view search as more than just a direct marketing vehicle. In 2007, expect this view to continue gaining momentum, bringing with it several changes,

Digital

Taking Work and Waste out of B-to-B Search Marketing

The great basic advantage of search marketing directed at consumers is that users self-qualify: If they put into that query box the keyword that brings up your ad or the organic link to your page, then chances are strong that they

Digital

GenieKnows Vertical Search Is Where It’s At

If you listen to industry observers, vertical search is a tool with a lot of appeal for users, many of whom are reportedly growing weary of getting back 10 pages of results on a single-word query. Of course, it can also be an effective strategy for the engines taking that vertical approach: It means they

Digital

Watch Your Rep on Social Networks

Last month I planned a trip to Italy to visit a friend in Florence. Snagging a cheap fare to London proved painless; all I needed to complete the junket was a frugal flight from London to Italy. My friend told me there were inexpensive fares via Ryanair. But before booking my ticket, I did a little research on this unfamiliar airline. My first stop: the Yahoo! Answers community site. Boy, did this community have a lot to say about Ryanair.

Digital