Digital & Technology
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Branding/Marketing
PR Roundup: The Devil Wears Prada 2’s Brand Blitz, Meta’s Data Center Transparency Play and a Disinformation Wake-Up Call for Communicators
From The Devil Wears Prada 2’s curated brand blitz to Meta’s attempt at community goodwill, and a new national study from IPR shows Americans want PR pros to step up on disinformation, and most don’t think they are.
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Digital & Technology
Forget AI. ‘Deck Talk’ is the Greatest Enemy of Thought Leadership
The more that thought leadership becomes solely a tool of self-promotion, the less vital it becomes.
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Crisis Management
PRNEWS Announces 2026 Top Women in PR & Communications Honorees
PRNEWS has unveiled the 2026 Top Women in PR & Communications honorees—a group of 120 leaders driving innovation, influence and impact across the communications landscape.
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Crisis Management
The New Crisis Window: Why 48 Hours Is Too Late for AI
A structural shift is underway in crisis communications, and reputational risks are rising significantly with the adoption of AI technologies.
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Digital & Technology
How PR Teams Are Using AI Synthetic Focus Groups to Research, Test Messages and Creative Ideas
Discover how AI synthetic focus groups can transform your market research. We explore building personas, querying AI and refining ideas for compelling content and news stories.
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Digital & Technology
Why X (formerly Twitter) Remains the Ultimate Public Affairs Radar
Social platform X is still ‘upstream’ for the news that communicators need to know, flag and contextualize for relevant clients and principals. But implementing certain best practices and personalizing use of the site to specific clients and workflows is optimal.
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Digital & Technology
30 Days to AI Search Visibility: The GEO Playbook PR Leaders Need Now
We break down a simple, effective strategy for picking topics, creating authoritative content and securing placements that drive real AI search and GEO results.
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Branding/Marketing
Your Brand’s First Impression May Now Be Written by AI. Stakeholder Education Is the Fix.
Building stakeholder education content is essential to ensure both AI and human audiences understand your organization accurately.
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Campaigns
Education Platform Pearson Uses AI To Rewrite Its Past
Pearson is trying to outrun its past. For many people, the education brand reminds them of a logo on the back of a high school chemistry textbook. But the company sees itself as a lifelong learning partner spanning schools, universities, vocational training and the workplace. And Pearson wants to shift the audience’s perception. Pearson’s first […]
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Digital & Technology
From Soundbite to Story: Media Training for New Media
Video and long-form audio content isn’t just where audiences are, it’s increasingly where AI systems go to learn what your spokespeople stand for.
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