Agencies
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Agencies
How Your Sales Team Can Make Your B2B Website Sing: 3 Tips
Marketers may understand their customers, but the sales team has a unique relationship with prospects that too few marketing departments are leveraging.
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Agencies
Colgate Tries “Missed Call” Marketing to Send Samples
The article explains what a “missed call” is, what ZipDial does and what’s in it for Twitter.
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Agencies
Chief Marketer Listline Jan. 19
Lists featured this week include ASPCA and Coldwater Creek.
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Agencies
Five Reasons Your Audience Isn’t Engaging on Social Media
Cultivating an active social audience is good for business, but these five pitfalls should be avoided when investing in social media activations and campaigns.
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Agencies
Juicy Fruit Attempts Comeback with Cute Kids, Arm Farts
After a 10-year hiatus, the Juicy Fruit brand is appearing in new TV spots from DDB Chicago.
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Agencies
Super Bowl Round-Up: Lexus’ Music Video, Bud Light & Pac-Man
Brands have been slowly leaking more info on their Super Bowl campaigns, and Chief Marketer is bringing readers a weekly update of what’s happening across all things Super Bowl marketing. Check out this week’s latest headlines here.
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Agencies
Newcastle Brown Ale Stages Super Bowl Ambush
In a cheeky campaign, out Monday, Newcastle Brown Ale asks other brands to chip in for a collaborative “Super Bowl” ad to show the Big Guys it’s got some power too.
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Agencies
McDonald’s “Tragedies” Marketing Takes Some Heat
Deborah Wahl, CMO for McDonald’s USA, said it was too early to tell whether or not its “sign” ad was a success. The ad provoked strong reaction.
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Agencies
IBM & Apple Apps Give Retail Associates Access to Customer Data
IBM and Apple released a suite of apps that put customer intelligence in store associates’ hands to bring a more personalized experience to the customer.
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Agencies
Chief Marketer Listline Jan. 9
Lists featured this week include American Association of University Women Donors and Stirista.
