Agencies Archives - Page 304 of 1933

Hidden Valley Ranch is Hero in Big Game Day Video

Hidden Valley Ranch is the hero in a new humorous video showing parents with kids left out of an adult Super Bowl party.

Agencies

4 Criteria to Find the Right Audience for Word-of-Mouth Campaigns

Successful word of mouth campaigns mean sharing your stories with the right communities—and you can find them everywhere from bars to hair salons.

Agencies

P&G’s Former CMO Jim Stengel on the Future of Marketing

Jim Stengel, a longtime though leader in the marketing space offers some candid thoughts on the next era of marketing.

Agencies

Super Bowl Round-Up: Snickers “Brady Bunch” & Dove’s Dad Spot

This week’s Super Bowl round-up from Chief Marketer includes a look at the reasoning behind how and when Super Bowl ads are debuted, how Facebook is tying into the frenzy, and a look at what Snickers, Victoria’s Secret, Dove and WeatherTech have in store for viewers on Super Bowl Sunday.

Agencies

7 Ways to Develop Awesome Brand Advocates

Here’s a refresher on how you can improve relationships with brand advocates and, in then end, improve your return on investment.

Agencies

Kellogg’s Shifts Marketing to Dark of Night

Kellogg’s “While You Sleep” campaign is a real shift for the brand to late day marketing in an effort to get consumers to eat more cereal.

Agencies

Building Traffic With Content Marketing

Optimizing content for lead nurturing means creating an effective promotion strategy that will give you the best reach and sharability.

Agencies

The Rising Risk of Affiliate Call Fraud

Performance marketing tactics like pay-per-call (PPC) are becoming more and more popular for lead gen marketers. Unfortunately, that means that PPC fraud is becoming more prevalent as well.