Agencies
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Agencies
Kicking Super Bowl Spots Far Beyond the End Zone
Here’s practical advice to make the most of your Super Bowl spot, including crafting followup participatory marketing and which brands are getting it right.
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Agencies
Super Bowl Round-Up: GoDaddy’s Misstep, Mercedes Cuts Loose
We’re just days away from the kickoff of Super Bowl XLIX in Arizona and while sports talk shows are droning on about under-inflated footballs, the Chief Marketer team is bringing you hot takes on the really important stuff–Super Bowl marketing campaigns!
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Agencies
Viral Share Goes Wild on Facebook
Viral share is a marketer’s dream. Your hard work has paid off with your marketing video reaching the masses. eMarketer gives you the stats you need know.
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Agencies
One Simple Reason Differentiates Wal-Mart from all Others
This author discusses the one simple reason why both Wal-Mart and Costco fall into the “great” retailer category.
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Agencies
Britain’s Plan for Plain Packaging Terrifies U.S. CPGs
The fallout from a British plan to force tobacco companies to sell their products in standardized packages is sending shivers down the spines of CPGs.
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Agencies
SAP Tech on Display at the Super Bowl
SAP will be providing fans and media with unique insights into what’s trending and how fans are talking about the big game on social media through the NFL.com Stats Zone.
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Agencies
New NFL CMO Dawn Hudson on “No More” Domestic Violence Ad
Dawn Hudson, the new NFL CMO, takes on a difficult role. Here, she talks candidly about the “No More” domestic violence ad campaign.
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Agencies
Six Gold Winning Big Ideas
Take a lesson from the best of the best. These are six Big Ideas that agencies and brands put to market to wow consumers that took home a Gold PRO Award.
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Agencies
Chief Marketer Listline Jan. 26
Lists featured this week include Poets & Writers Magazine and American Bar Association Students.
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Agencies
What’s On Tap for Marketers in 2015
A new year for marketers is off and running, and Bruce Biegel, senior managing director with Winterberry Group, sat down with Chief Marketer to talk about what marketing professionals can expect in the year ahead.
