Agencies
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Agencies
P&G Making Big Cuts in Number of Ad Agencies
P&G is joining other major brands like S.C. Johnson, Unilever and Visa in cutting the number of agencies it uses.
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Agencies
How Jim Stengel Transformed P&G
Jim Stengel was a powerhouse for P&G during his years as global CMO. This article describes how he changed P&G’s reputation working from the outside in.
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Agencies
Coca-Cola Introduces Mobile Fitness Tracking Site
A new mobile fitness tracking site turns on Coca-Cola’s 2013 commitment to support physical fitness programs.
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Agencies
Airbnb Ads: You’re “Never a Stranger”
Airbnb’s new ad campaign, “Never a Stranger” relays just that message: That when you stay with an Airbnb host, you will never feel like a stranger.
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Agencies
Target to Get More Personal with Customers
Target is upping its data game to learn more about its customers so it can be more personal in its communications.
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Agencies
Chief Marketer Listline April 22
Lists featured this week include Coins of America and the Wealthy Doctor Newsletter.
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Agencies
Use Game of Thrones to Shape Your B2B Marketing Plan
Admit it, marketers: Winter is coming—and you need to prepare. But what exactly are you supposed to do?
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Agencies
Why Brand Marketers Need to Truly Connect With Consumers
Learn the pitfalls brand marketers need to avoid when trying to build relationships with consumers.
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Agencies
“Share A Coke” Experiences Drive Big Biz
By now we all know that Coke is bringing back its wildly popular “Share A Coke,” campaign with more names, more packages, more ways for consumers to experience the brand—and, in a bold move, an e-commerce platform. But what you might not know is that last year the campaign drove +15% volume and increased sales. […]
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Agencies
5 Magical Digital Ads and What you can Learn
Lots of lessons here from these five digital ads.
