Agencies
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Agencies
Get Creative With Marketing Tech
Technology and data are creating new forms of storytelling, and marketing teams that find the most creative ways to leverage these tools are often the most successful. Finding ways to invest in creativity is a challenge marketers will be facing moving forward, according to Gerry Murray, research manager with IDC’s CMO Advisory Service.
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Agencies
Don’t Let Marketing Tech Sabotage Your Success
Not all marketing-related technologies are equally important, nor are they always necessary.
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Agencies
McDonald’s Tests McDelivery Home Delivery Service
McDonald’s is joining other fast-food restaurants to offer home delivery service with McDelivery. Customers have asked McDonalds to provide the offering.
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Agencies
A New & Improved Return on Ad Spending Formula
The formula for calculating return on ad spending is simple enough but the practical application of this data is the missing piece for many companies.
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Agencies
Will Amazon’s Dash Button Change CPG Marketing?
The Amazon Dash Button is revolutionary, but how much of an impact will it have? This article offers eight benefits CPGs can expect from the Dash Button.
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Agencies
How Would Modern Mad Men Choose a Marketing Measurement Solution?
What factors would the partners of SC&P take into consideration when selecting a marketing measurement solution in today’s data-driven world?
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Agencies
Dare to Be Different in Your Marketing Approach
The logic often seems to be companies should do the same as the competition—particularly if what they’re doing is working. But is that the path to success?
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Agencies
Chief Marketer Listline May 4
Lists featured this week include Hospital Administrators and Hartford York.
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Agencies
How and Why Americans Grocery Shop
Consumer grocery shopping habits can shift with the wind. This new report from Acosta uncovered why, how and when consumers shop.
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Agencies
From Screens to Stores: Getting Millennials into Bricks-and-Mortar
Millennials vastly prefer the convenience of e-shopping to visiting a store. To shift that convention, retailers need to reconsider their in-store offers.
