Agencies Archives - Page 282 of 1933

5 Essentials for Sampling Success

Sampling can be an effective strategy when executed properly, but distributing samples at random can result in wasted time and money. Here’s 5 strategies for sampling success.

Agencies

5 Tips to Hit it Off with Consumers On Social Media

When a consumer reaches out to a brand through a social media channel, what’s the best way for the company to respond to their consumers? Here’s five tips.

Agencies

The Changing Role of the Executive Creative Director: Q&A

Matt Rand, Chief Creative Officer, Archer Malmo, talks candidly about the changing role of the ECD, working with Millennials and the technology craze.

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Is Your (Marketing) Mental State in Check?

Did you know, the success of a business almost always hinges on the mental state of the leader. Forbes shares 4 productivity killers that we all need to avoid.

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Denny’s CMO John Dillon on How Social Feeds Help the Brand

Denny’s might have had a a reputation as a stop for truckers and senior citizens, but social media is changing all that.

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Good Humor Truck Drives into the Modern Era

Good Humor has given its trucks and drivers a complete overhaul to try and revive the nearly century-old ice cream seller.

Agencies

12 Evil Characters who Ruin Team Meetings: Slide Show

Get to know these 12 characters who are sabotaging a chief marketing officers time during team meetings.

Agencies

Dow AgroSciences Digs Deep to Engage Farmers

Keeping a focus on their true customers helped Dow AgroSciences connect with farmers in the fields and at live events. “We used Twitter, not just to post messages but to gain insights from a broad base of customers,” said Mike Fredrick, executive director, Bader Rutter, speaking at BMA15. “We paid attention to retweets and favorites.” […]