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  Agencies

  Brand Development Research: 5 Pitfalls to Avoid

  Here’s five tips to help you create better research for your brand.

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  Agencies

  Chief Marketer Listline July 16

  Lists featured this week include BeliefNet and Countryside Publications.

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  Agencies

  Are Vertical Videos Taken Seriously?

  There’s plenty of discussion going on around vertical videos. Here’s an update on what you need to know.

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  Agencies

  LinkedIn’s VP Marketing on Mythical Millennials

  LinkedIn’s VP, Global Sales/Marketing, Penry Price, says Millennials frighten marketers. He offers suggestions and information about this “mythical” group.

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  Content Marketing to the Mobile Phone

  Content marketing is all about individualized communication with an authentic approach to building engagement. Why not deliver that to the mobile phone.

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  Agencies

  Six Tips to Find and Utilize YouTube Influencers

  YouTube Influencers can be an important part of the marketing mix. Here’s six tips to help you find and put them to work successfully.

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  Agencies

  Stoli Brand Director Talks Marketing

  Sarah Gorvitz, brand director of Stoli, shares details on the definition of content marketing, advertising that doesn’t appear as advertising, metrics and more.

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  Agencies

  Brand as Star? Supporting Actor? Director? Producer?

  Aspiring to play a specific role in the customer’s mind is, or should be, a focus for brands. But what role should they play? Hero? Mentor?

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  Agencies

  Teams/Dollars Constraints to Multichannel Marketing: Study

  A new study lays out the landscape around multichannel marketing according to the responses of more than 370 senior marketing professionals.

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  Agencies

  Three Ideas to Disrupt Marketing

  Here you’ll find three “thought-starters” to consider as the latest in disruptive marketing. The ideas come from Keurig, Progressive, JC Penney and others.