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3 Must Dos When Marketing to Millennials
This article goes into detail on three things that are important to keep in mind when marketing to Millennials.
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The 5 Symptoms of Bad App Marketing
Unfortunately, many app marketers are still struggling to bring together the right insights and systems to provide the best possible experience.
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6 Tips to Improve Loyalty Programs
Successful loyalty programs integrate customer data to provide offers, benefits and communications meaningful to the program member. Here are 6 tips.
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Chief Marketer Listline Aug. 17
Lists featured this week include Mom365 and Logos Bible Study Software.
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Reinventing the 360-Degree Customer View
Sure, everyone talks about a 360-degree customer view. But rather than going in circles, maybe you should think about a spiral instead.
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Personalizing Email With Dynamic Content
Dynamic content takes personalization to a new level, allowing marketers to target individual email recipients with different content based on subscribers’ demographics or preferences.
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How Companies Are Marketing with Virtual Reality
Here’s some interesting examples of companies using virtual reality as a marketing tool.
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7 Reasons to Market to Baby Boomers on Social
Marketers spend big budgets to reach Millennials and Gen Z, but Baby Boomers are by far the biggest spenders yet only 5% of ad dollars target older consumers.
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Consumers See the Value in Fee-Based Loyalty Programs
Forward-thinking companies are using fee-based membership or loyalty programs to better serve their customers while differentiating themselves from competitors.
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4 Steps to Mastering the Customer Experience Pathway
To get inside customers’ heads, use interviews, installation ride-alongs and focus groups to create a customer experience pathway.
