Agencies
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Agencies
Lisa Mann, EVP Marketing, Kind, on Using Kindness as an Edge
Lisa Mann, EVP, marketing, Kind Healthy Snacks on marketing kindness, her approach to content marketing and her career move from sales to marketing.
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Agencies
NY Lottery Campaign Pokes Fun at the Ultra-Rich
McCann New York debuted a NY Lottery campaign to push the lottery into the forefront and elbow out more tempting lotteries like Powerball and Mega Millions.
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Agencies
Beware! 12 Scary Agency Monsters to Watch Out For
Their out there, roaming the halls, looking for victims: agency monsters. Watch out for these 12!
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Agencies
Announcing The 2016 Top Shops (PROMO & B2B)!
The 2016 Top Shops listings are here! We do the work—compiling the Top Shops in both promotional marketing and B2B. A top resource for both brands and agencies looking for partners.
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Agencies
SMS + App Push=Increased Customer Engagement
Through the inclusion of SMS into a marketer’s mobile app strategy, brands will enjoy additional customer engagement, increased usage and higher returns from their omni-channel app strategy.
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Agencies
How to Employ Agile Marketing
For the brand marketer who wants to employ agile marketing to redefine a brand voice, there is a four-step process. Here’s an overview.
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Agencies
McDonald’s Tests NFL Loyalties
McDonald’s latests sweepstake, “Game Time Gold,” starts Nov. 3, however teaser videos are already in play.
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Agencies
Wide Range of New Approaches Works for Oreo’s Marketer
Digital media is the new channel of choice for Mondeléz International. CMO Dana Anderson talks about the shift and some of the biggest challenges she faces.
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Agencies
Genius Ideas in Destination Marketing
Destination marketing takes a a cool individual who can craft an innovative campaign to get people to visit. Here’s some fun examples to steal ideas from.
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Agencies
Heineken’s Quinn Kilbury on its New Line of Menswear
Quinn Kilbury, Heineken senior brand director, talks about why the brand decided to launch a line of subtly branded menswear.
