Agencies
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Agencies
In a First, McDonald’s Ties Sales to its App
When McDonald’s launched its McDonald’s Mobile app last summer, it hoped for downloads. What it got was that it could tie its digital strategy to restaurant sales
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Agencies
Bud Starts the Super Bowl Party with Schumer and Rogen
Budweiser is starting up its Super Bowl campaign with a zany ad featuring comedic duo Amy Schumer and Seth Rogen—the faces of The Bud Light Party.
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Agencies
Chief Marketer Listline Jan. 25
Lists featured this week include Izzy’s Love Equine Rescue and WagJag.
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Agencies
What to Expect in 2016: Webinar
Join us this Thursday, Jan 28 at 2 pm ET for a free live webinar, “10 Key Marketing Trends for 2016.”
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Agencies
Avocado Marketer Stresses Over 2nd Year Super Bowl Ads
Alvaro Luque, the president of Avocados from Mexico, is bracing for the organization’s second Super Bowl spot to air Feb. 7.
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Agencies
Wearable Technology Is the New Marketing Battleground
Sales of wearable technology are forecast to hit 172 million units in three years. Marketers need to be ready to take advantage of this trend.
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Agencies
Content Marketing 2016 Crystal Ball
A look into the content marketing 2016 crystal ball reveals an infographic that outlines the 2016 predictions offered up by a host of content experts.
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Agencies
20 Top Social & Digital Trends Impacting 2016
Personalization, paid social and performance-based influencer marketing are among the digital trends to watch in 2016.
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Agencies
Be Prepared for Consumer Complaints
Marketers are more aware than ever about the need for monitoring consumer complaints—but there are still many violations that could have been prevented.
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Agencies
9 Rules to Differentiate Your Agency or Brand
Every agency and brand knows it needs to differentiate itself from the competition, to stand out and show off its unique characteristics to attract and retain customers.
