Agencies
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Agencies
MINI Turns “Chick Car” Stereotype into New Customers
MINI’s new campaign “Defy Labels” takes on stereotypes, including the ones it hears like “chick car” and “frivolous fun.”
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Agencies
We’re at it Again! PROMONext June 14 NYC
What do Jack Daniel’s, Velcro, Chicken of the Sea, Mastercard and Heineken all have in common? PROMONext June 14 NYC.
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Agencies
Gap’s Athleta Taps Celebrate Girls Movement
The Gap-owned retailer, Athleta, has joined dozens of mainstream brands celebrating girls’ strength and confidence with the Athleta “Power of She” campaign.
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Agencies
Ben & Jerry’s Founders Arrested: A Stunt or Not?
Ben & Jerry’s founders were arrested in Washington, DC, this week. Marketing stunt or political statement?
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Agencies
M&M’s Rewinds History to Be “Cool”: VP Marketing
Berta De Pablos-Barbier, vice president, marketing, Mars Chocolate North America, on the marketing strategy behind M&M’s 75th Anniversary celebration.
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Agencies
Brand Activation Spend to Top $595 Billion
Spending on brand activation marketing in the U.S. rose to $560 billion, accounting for almost 60% of advertisers’ budgets, ANA and PQ Media’s study found.
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Agencies
Ad Agencies Makeover Offices to Attract Young Professionals
Ad agencies are working to figure out how to attract young professionals beyond installing Ping-Pong tables and hosting Friday happy hours.
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Agencies
How to Avoid 5 Common Social Customer Service Pitfalls
Whether you’re perfecting your social customer service strategy or just starting out, you’ll want to avoid these common mistakes
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Agencies
Chief Marketer Listline April 18
Lists featured this week include National Geographic History and InStylePaws.com.
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Agencies
3 Ways CIOs Can Transform Digital Marketing
Here are three critical areas that today’s “transformer” CIO needs to address to foster an agile digital marketing strategy and catapult ahead of the competition.
