Agencies
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Agencies
Ad Agencies Post-it-Note War
Two agencies in lower Manhattan are in a creative battle across Canal Street in what has become known as the Post-it-Note War.
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Agencies
Marriott VP Digital Marketing on Digital, Apps and Guests
Andy Kauffman, Marriott International’s VP digital marketing & Marriott.com, talks about how Marriott’s marketing strategy plays out across digital.
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Agencies
Using Marketing Dashboards to Visualize Success
Discover how marketing dashboards can help you answer your organization’s burning questions, and the 8 commandments of dashboard design.
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Agencies
Photo-Sharing Apps Change the Game for Restaurants
With the proliferation of photo-sharing apps like Instagram, restaurants are changing up how they operate, market themselves and even serve customers.
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Agencies
Nestlé Waters’ CMO Antonio Sciuto on its Marketing Technology Transformation
Antonio Sciuto, CMO at Nestlé Waters North America, on how marketing technology has transformed the marketing of its brands.
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Agencies
High-end Liquor Companies Go All Out
Millennials don’t like traditional advertising so brands like Johnny Walker, Remy Martin and Grey Goose are giving them what they want—experiences.
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Agencies
The Latest Technology: Sending Ads through Sound
A new startup, LISNR, is making waves by delivering exclusive content and offers via Smart Tones.
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Agencies
Bud Makes Beer “Great Again”
Budweiser’s new America is in Your Hands campaign plays off the November presidential election.
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Agencies
6 Tips for the Perfect Customer Journey
Alexander Hirsch of the World Economic Forum shares how Salesforce’s Marketing Cloud and Journey Builder help the company engage with its forum members and reach out to others across the world.
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Agencies
Marketing Cloud Enables Merchant Offers to GM Drivers
General Motors consolidated its data silos and streamlined marketing with Salesforce Marketing Cloud.
