Agencies
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Agencies
Stella Artois “Host One to Remember” Campaign Gets Underway
Stella Artois has kicked off its “Host One to Remember” summer campaign at an exclusive event last week in New York City that immerses guests in the day and age that inspired the Belgian beer.
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Agencies
5 Key Takeaways for CMOs from Cannes
Takeaways for CMOs from Cannes offer insights into what some of the world’s top marketers have on their minds.
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Agencies
8 Omni-Channel Marketing Pitfalls to Avoid
While marketers throw the term “omni-channel” around, there is still much confusion over how to implement a successful omni-channel marketing strategy.
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Agencies
At KFC, Charge Your Phone While You Eat
In it’s latest technological wizardry, KFC has added a way for customers to charge their phones when ordering the Watt a Box meal item.
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Agencies
Chobani Edible House Introduces Snack Dips
Chobani Mezé Dips are being introduced with an “edible” house in NYC and a giveaway for a July 4th holiday to stay there.
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Agencies
Marketing Execs Still Planning to Hire This Year: Report
Many companies are adding to their bench of marketing talent, particularly within the digital space. Here’s the outlook for the rest of the year.
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Agencies
Past Unilever Campaigns Drove Move to End Stereotyping Women
A look back at six Unilever brands and their campaigns makes its clear why Unilever said it would end stereotyping women in its marketing.
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Agencies
Forgot Something? Perhaps it’s the No. 1 Step for Content Marketing
Pumping out great content? Don’t forget about content promotion. Here are six ways to make sure your hard-working content gets in front of your audience.
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Agencies
How Branded Entertainment Can Save Advertising
As traditional advertising inventory is squeezed out of existence, advertisers need to stop thinking about interrupting and start thinking about providing desirable content.
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Agencies
Accurate Reporting Still a B2B Lead Nurturing Challenge
Andrew Moravick of Aberdeen shares why accurate reporting is among the top concerns for B2B marketers trying to quantify the success of their lead nurturing.
