Agencies
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Agencies
Coca-Cola’s Olympic Marketing Director on Marketing at the 2016 Games
James Williams, Olympic marketing and assets director at Coca-Cola, talks about the multifaceted marketing of its iconic brand at the 2016 Olympic Games.
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Agencies
Creating a Successful Customer Review Strategy
User reviews have a powerful impact on your brand and your success, and nothing so powerful should be left to chance. But a review strategy doesn’t mean that you manufacture your own reviews.
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Agencies
Creating Mobile Apps That Meet Customer Expectations
Push notifications from mobile apps have gone through several phases of evolution in terms of content format, trigger points, and personalization scale.
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Agencies
Brands Take Control of Their Data to Reset Privacy
Ad tech has never been terribly comfortable with the data privacy discussion. Neither have the brands. The reason for this awkwardness is twofold.
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Agencies
Should You Pay Attention to Augmented Reality Marketing?
Most augmented reality technologies are still in development or have been released as prototypes, but early studies show great promise for user engagement.
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Agencies
Rome Wasn’t Built in a Day, and Neither Are Great Brands
A strong brand monitoring and measurement framework rests on a foundation of sound data management, analysis, marketing process orchestration and measurement techniques.
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Agencies
Video helps Maine Lobsters Get Their Claws into Restaurant Chefs
A series of online videos educating chefs and diners about the appeal of Maine lobsters has helped get the tasty crustacean onto more restaurant menus.
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Agencies
Everything Old is New Again—And That’s What Millennials Love
Pokémon. Colonel Sanders. Harry Potter. This summer feels like one big Nick at Nite rerun—and Millennials are just fine with that.
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Agencies
Creating a Plan for B2B Social Media
Many B2B marketers still view social media as a tactic instead of a strategy, and that’s a big mistake, says Heather Wadlinger, director of research and strategy at Sacunas Inc.
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Agencies
What B2B Can Teach B2C About Content Marketing
With the rise in popularity of content marketing, B2B marketers have a lot to show their B2B counterparts.
