Agencies
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Agencies
Which Technologies will Change the way we Understand Target Audiences in 2017?
As we know, understanding target audiences can make or break your campaign. If your message isn’t relevant and engaging your hard work is all for naught.
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Agencies
Want More Referrals? Listen to Your Clients
This author from HubSpot outlines five key ways to leverage feedback from your clients to acquire new business.
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Follow Our Media Buying Transparency Guidelines or Face Expulsion: 4As
The 4As directive came from President Nancy Hill who called the issue of media buying transparency guidelines “critical.”
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Agencies
Boosting Brand Awareness with SnapChat
How can your business successfully market on Snapchat, an app without conversion tracking or marketing attribution?
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Agencies
Understanding Churn: Why Do Customers Unsubscribe?
While the reasons for churning are as diverse and complex as each individual, knowing why it happens, and when it’s most likely to, can cut your churn rate down significantly.
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Agencies
No Sugar Coating in Skittles Response to Trump Jr. Tweet
Wrigleys’ VP, Corporate Affairs, Denise Young released a curt statement in response to Donald Trump Jr’s comparison of Skittles to Syrian refugees.
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4 Ways to Use Mobile to Optimize Back-to-School Shoppers
Mobile engagement done right can reinforce and extend customer loyalty far beyond what any technology has done before.
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4 Reasons to Make Personalized Marketing Analytical
The trick to personalized marketing is figuring out what message to send and when. For that, you need advanced analytics to predict customer-buying interests and inclinations. The problem is that’s impossible.
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Agencies
5 Lessons Learned at B2B LeadsCon
The power of change, building a strong bond with your CEO and why mom was right were some of the key lessons CMOs took away from last month’s B2B LeadsCon.
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Agencies
Three Ways to Win the Social Media Content Game
To make a successful piece of social media content you need to accomplish just three simple, interrelated objectives.