Agencies
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Agencies
5 Legal Mistakes Agencies Make When Seeking New Business
Here are five legal mistakes agencies make when in the whirl of pitching new business—and how to fix them.
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Agencies
The Pressure is On for CMO’s to Detect/Thwart Disruptors
The burden is once again on the CMO to play an active role in disruptive marketing: To keep watch on emerging threats from disruptors.
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Agencies
The Best Time to Post on Social: Report
If you’re wondering what is the best time to post on social those wonderful marketing tweets and other social content you’ve been working on, this report is for you. TrackMaven tracked millions of social posts from more than 17,000 brands across the globe to understand what the best time and day are to post. Here […]
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Agencies
Shake Shack’s Edwin Bragg on the Key to its Marketing Success
Shake Shack has a huge, active and vocal social media following with 300,000+ Instagram followers who love to post and share. Edwin Bragg shares how it happens.
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Agencies
Nescafé “Mug Chain” Engages 15 Million
So how did Nescafé drive 15 million to participate in its #GoodMorningWorld stunt on social media?
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Agencies
Putting B2B Content Marketing into Context
Creating connective pathways and creating context can help amplify the power of your BB content marketing strategies.
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Agencies
Rebrand or Brand Adaptation? What’s the difference?
What’s the difference between a rebrand and a brand adaptation? It’s important to know the difference.
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Agencies
3 Tips to Convert One-Day Sale Shoppers to Long-Term Customers
Here are three things that all marketers can do now to convert one-day sale shoppers into full-year bonanzas.
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Agencies
Mobile Advertising 101: Ad Types, Performance, Measurement
Here’s everything you need to know about Mobile Advertising 101: Understanding the types, performance and ways to measure effectiveness.
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Agencies
Barbie’s Journey from Free Fall to Sales Growth: CMO Juliana Chugg
Barbie CMO Juliana Chugg took on the daunting task of turning around the flagging brand. Here’s how she and her team pulled it off.