Agencies
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Agencies
Kellogg’s Pulls Breitbart Ads; Breitbart Wages Boycott
Kellogg’s pulls Breitbart ads claiming that the website’s values and readership don’t pair with its values.
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Agencies
Bud Light “Strike Gold” Sweepstakes Offers Super Bowl Tickets for Life
Some 37,000 gold cans are packed inside 18-, 24- and 30-ounce packs of Bud Light with messaging and details about how to win Super Bowl tickets for life.
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Agencies
Have You Seen a Jeep Wearing a Mustache?
During Movember, men grow beards to show their support and brands love to join in. One of them, Jeep, found a fun way to do just that.
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Agencies
Lessons Learned: 8 Slogans that Bombed
Marketing slogans can quickly identify a product or company and have helped create great brands, but it doesn’t always work out that way.
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Agencies
Build Stronger Relationships with Programmatic Advertising
Using precise, real-time targeting and dynamic storytelling, programmatic advertising connects brands like Vitamix to consumers in a more personal way than ever before.
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Agencies
The Buzz: Marketers Share What (And Who) to Watch in 2017
Chief Marketer talked with several expert marketers, to get their take on what brands and trends will be hot in 2017, and which were the highlights of 2016.
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Agencies
Using the Buyer’s Journey to Evaluate Content Marketing Success
Content marketing is key to B2B online success, but many marketers still don’t fully understand how these efforts contribute to the bottom line.
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Agencies
9 Reasons Other Companies’ Webinars Are Better Than Yours
What separates the webinar winners from losers? Companies who see significant return on their investment typically do these nine things.
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Agencies
What Audio Watermarks Means for Marketers
Audio watermarks—silent unique identifiers embedded within an audio or video signal—offer some unique opportunities for marketers.
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Agencies
Holiday Marketing Checklist for Enhancing Customer Advocacy
Here are five tips to turn more of your customers into brand advocates this holiday marketing season.
