Agencies
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Agencies
Bacardi Taps Instagram Stories for DJ Experience
Alcohol brands are often on the cutting edge of technology to interact socially. Music is also often in play and the Bacardi Instant DJ Experience is no exception.
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Agencies
Customer Data and Journey Still Trouble for CMOs: CMO Council Research
This report delves into the challenges the digital age has brought to senior marketers including, centralizing consumer data, technology, results and budgets.
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Agencies
6 Marketing Trends for 2017
As the marketing landscape continues to evolve, keeping up with the 2017 marketing trends is an important way to stay current with best practices and technologies.
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Agencies
Being Present: The Greatest Gift
Because when we’re all —clients and agencies alike—more easily stimulated than satisfied, being present … is the greatest gift.
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Agencies
In New Campaign, Coke Pairs Beverage with Paella and Lobster
Coca-Cola wants consumers to get the idea that a bottle of Coke goes with all kinds of epicurean and home-made dishes like Coke and paella.
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Agencies
20 Visionary Marketing Campaigns
Edible six-pack rings and miss-matched taxis to support the importance of organ donors are just two of the innovative marketing campaigns you’ll find here.
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Agencies
4 Lessons From Marvel’s Movie Successes (And DC’s Shortcomings)
Why is Marvel winning the superhero movie battle? It’s safe to say DC’s problem isn’t its lack of creativity—rather, it suffers from a lack of good branding.
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Agencies
Communicating With Millennials: Why Messaging Apps Matter
Millennials are increasingly using popular messaging applications such as WeChat, WhatsApp or Facebook Messenger to communicate, pay and exchange information not only with their peers but also with companies, according to research from Yahoo’s Flurry Insights.
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Agencies
5 New Agency Positions Emerge
The digital landscape is upending mastheads. Here are five new agency positions that have come on board over the last few years.
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Agencies
Modern Marketing Health Check: Mastering Martech—4 Things to Consider
To see where you stack up and identify your aspirational next-steps, compare your company to the best practices of industry leaders in these four critical data and technology readiness areas.
