Agencies
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Agencies
PepsiCo Talks About How to be Disruptive
Disruption is a major issue for marketers: how can they and their brands be disruptive and, on the flip side, how can they prevent being disrupted themselves.
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Agencies
B2B Lead Gen By the Numbers: Infographic
Discover the top B2B lead gen opportunities and challenges uncovered in Chief Marketer’s exclusive survey.
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Agencies
Taco Bell—Cult-Like and Performing Weddings: CMO Marisa Thalberg
Marisa Thalberg, Taco Bell’s CMO, talks about the campaigns to give the brand a hip, cult-like status.
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Agencies
How American Greetings Aligned with Digital to Sell Greeting Cards
Alex Ho, executive director of marketing at American Greetings, shares its secret to selling greeting cards in a digital world.
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Agencies
Marketers Aren’t Confident Their Email is Relevant: Report
You got loads of email subscribers opening your messages. Good for you. But do they really like what they’re receiving? Are you sure?
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Agencies
3 Ways to Automatically Reduce Customer Churn
Customer churn stands in the way of growing your business. How do you battle it?
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Agencies
Ways Data and Martech Can Help Communications Leaders
Today’s martech and data explosion holds the key for chief communications officers to gain the data-driven insights, projections and authority that their C-suite counterparts already enjoy.
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Agencies
Oreo Sweepstakes: Show Us Your Dunking Moves!
The Oreo Dunk Sweepstakes plays on the long-time ritual of dunking the cookies in a glass of cold milk.
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Agencies
Bud Light to You: Let’s be Friends … for at Least 10 Years
This summer, the Bud Light friends platform will roll with a full-on activation in sports, music and elsewhere. Bud Light VP Alexander Lambrecht fills us in.
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Agencies
Marriott’s Mobile Strategy Rings up $1.7 Billion Bookings Annually
Marketers are working hard to figure out mobile apps. Take a few lessons from Marriott, which now generates 60% of its traffic from mobile.
