Agencies
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Agencies
Mobile Forward Design: The Next Step After Responsive Design
Keeping desktop and mobile web experiences separate also makes it harder to add new markets and languages, shortening your brand’s reach in global markets.
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Agencies
PepsiCo, Walmart, Starbucks Join YouTube Advertising Boycott
The YouTube advertising boycott could cost parent Google as much as $750 million.
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Agencies
Marketers’ Most Wanted: IT Professionals
In Most Wanted, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, IT professionals.
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Agencies
What’s Driving CMO Churn?
A report from Korn/Ferry takes a look at time spent and the age of C-suite roles and why CMO churn is so high.
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Agencies
Why Luxury Brands Need to Focus on the Human Customer Experience
Only 20% of consumers say they feel special and recognized by a brand representative. Learn how to deliver a human customer experience to motivate shoppers.
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Agencies
The Road to Customer Obsession
The new normal is a world where the only way companies can thrive is to deliver meaningful customer experiences. Is your organization ready to lead the way?
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Agencies
Tips to Act on Social Listening; The Good, the Bad and the Ugly
Three ways social listening can help improve business, as well as how to respond to comments, both positive and negative
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Agencies
Why Marketers Struggle with Data-Driven Customer Strategies
There is a wide disconnect between data-driven agendas and data strategies and technologies? This CMO Council report offers the answers.
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Agencies
Beware of Fake Statistics in Marketing Hype
In a world where ‘post-truth’ was named Oxford English Dictionary’s word of the year, should marketers be challenging the claims and stats that surround us?
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Agencies
Why B2B Marketers Need AR and VR Solutions
Augmented reality (AR) and virtual reality (VR) tech can move B2B prospects from their risk-averse, skeptical positions and show them what their world would look like after they have adopted your solutions.
