Agencies

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  On the Move

  Paragren Technologies, Reston, VA, has named Anthony Agresta director of product management; James Stafford director of sales consulting; Suzanne Porter-Kuchay

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  More Than Points

  There’s an old Washington, D.C. adage that an honest politician is one who, when bought, will stay bought. Were this true in the consumer arena, loyalty

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  EDUCATION: Mercy Offers DM Specialty

  Know someone who aspires to a DM career? If so, show them this: Mercy College, Dobbs Ferry, NY, is offering a direct marketing specialty, culminating

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  America’s Business

  For as long as any of us can remember, direct mail has been under attack for what many see as violations of privacy. We’ve become notorious for what the

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  CONFERENCES: Alarms and Excursions

  Our plans when traveling to conferences are usually simple: Attend sessions, meet colleagues, send copy back to New York and sleep.At the Canadian Direct

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  The Click-Through War

  Who’s got the better click-through rate on Web banner advertising-Flycast or DoubleClick? And should anyone even care?In March, RelevantKnowledge, Chicago,

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  The New PMG

  One thing’s for sure: The new postmaster general has a sense of humor.”I originally thought this was an early rate implementation gala,” quipped William

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  Coldwater Creek

  Is there such a place as Coldwater Creek? The image conjures up some far-off place in the mountains, with cool streams and tall pines, a spot we would

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  Aw, Rats-Socks and Underwear!

  I’ve written in this space before about all the nifty, neat, sometimes useful but often downright odd stuff one brings back from conferences.Look around

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  National Semiconductor Launches Online Services

  Surprising though it may seem, it took until just last month for one of the world’s leading technology companies to jump on the electronic ordering and