Agencies

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  Cash From Chaos

  MOST DATABASE records can be ranked alphabetically or numerically by information in their fields. Related data, such as ZIP codes, can be clustered for

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  Cue the Postman…

  FILM FANATICS may be looking forward to picking popcorn and gumdrops out of their hiking boots next month, but the directors of the 25th Telluride Film

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  Automobile Owners

  A NEW SURVEY of women who buy or lease cars indicates widespread disenchantment: Only 57% of the women polled by Good Housekeeping would choose the same

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  E-mail Takes a Byte Out of Postal

  NOT ALL THAT long ago, many list pros questioned whether e-mail files were a viable-let alone successful-enterprise. Now, as revenues rocket, that question

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  I Can’t Even Be Bothered to Write a Headline

  I’M NOT IN the mood. I awoke this morning to the sound of former Partridge Family member Danny Bonaduce (now a DJ on New York’s Big-105) announcing over

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  Adding the U.K. to the Data Pool

  THE STEADY TAKEOVER of the U.K. DM industry by America continues-but it’s not just about dollars flooding in to buy upBritish suppliers. The U.K. market

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  The USPS Should Take the Lead

  THESE HAVE GOT to be frustrating times over at the U.S. Postal Service.First, they demand that you operate more like a business. When you try, they clobber

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  Business Manners for Everyone

  THE NEED FOR business manners is even greater than I anticipated, and reader comments strongly indicated that more should be written on this critical

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  Reel Deals

  Austin Powers 2 (New Line Cinema) Release Date: Summer 1999 Anticipated Rating: PG-13 Starring: Mike Meyers Top line: Meyers writes the script for the

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  Shopper’s Nightmare

  IF THERE’S A single cliche that drives us up the wall, it’s the one in which small store owners are hailed as the paragon of one-to-one marketing. We’ve