Agencies

• Agencies

  Dapper to Leave Rapp Collins

  Steven Dapper, chairman and CEO of Rapp Collins Worldwide, part of the Omnicom Group’s Diversified Agency Services unit, will leave at the end of the

• Agencies

  Credit Card Crisis

  If you are a typical American consumer, you receive one or more credit card solicitations a month. And, if you are that typical American consumer, you

• Agencies

  Think About an Attitude

  In our last issue we discussed how marketers are using order information as well as promotion history and demographic data to create segments and regulate

• Agencies

  Schweppes and Lerner team with Broadway

  NEW YORK Schweppes will activate its Live Broadway sponsorship with a national holiday instant-win sweepstakes. The promo will be on specially marked

• Agencies

  What’s Your Hang-Up?

  Spurred on by increasing consumer complaints about hang-up calls, the Direct Marketing Association is expected to release guidelines early next year covering

• Agencies

  This One’s for Free, Kid

  Doctors and drug companies are always looking for ways to get their patients to keep taking their prescription medicines over time. One company has come

• Agencies

  So You Want to Be the Head Honcho?

  BC has bought DFG, LMN has merged with XYZ, and so on. And most of these new entities need CEOs. Some bring in a new person, others promote from within.

• Agencies

  Intellipost Acquires Experian Properties

  Intellipost Corp. of San Francisco, creator of the e-mail direct marketing program BonusMail, has bought MyPoints and other e-commerce assets of Experian,

• Agencies

  Don’t Look Now…But Your Market Got Older

  It’s amazing how quickly time flies. Our kids grow up and our friends’ kids seem to grow up even faster.Don’t look now, but your market just “grew up”

• Agencies

  Customer Loyalty Is a Safe Bet

  At the recent World Gaming Congress I talked with Bill Dorn, former publisher of Casino Executive and now the owner of Vegas People magazine. Bill has