Agencies

• Agencies

  You Beta Your Life

  As the holiday season approaches, readers may find themselves wondering what to buy for that special database marketing manager on their gift list.The

• Agencies

  Hall of Fame

  When asked how the late Tom Foster would have taken his election to the DMA Hall of Fame, Foster & Gallagher’s Bob Pellegrino laughed, “He would have

• Agencies

  DM Transactions Up 25%

  The total number of direct marketing strategic transactions in the first nine months of 1998 reached 1,325, up 25% from 1,064 during the same period last

• Agencies

  French Beauty Catalog Primps for U.S. Debut

  Paris-based Le Club des Createurs de Beaute will issue an American version of its beauty catalog next month.The catalog is a joint venture between cosmetics

• Agencies

  Music Clubs

  BMG Direct and Columbia House are building profit centers in expanding markets for Christian, gospel and Latin music. BMG acquired its “Sound and Spirit”

• Agencies

  Weebots

  Weebots and a not-so-wee bit of remodeling are two of the highlights for Sharper Image Corp. this holiday season.The San Francisco-based cataloger and

• Agencies

  We Swear, It Was Thissssss Big

  If you’re looking for a big fish story, don’t flounder around the Net. Swim on over to Trout Unlimited (www.tu.org), an organization-and Web site-dedicated

• Agencies

  RETAIL

  Take Charge of Education/USA Target’s Guest Card credit card is an important source of revenue for Dayton Hudson Corp., especially since archrivals Kmart

• Agencies

  Dapper to Leave Rapp Collins

  Steven Dapper, chairman and CEO of Rapp Collins Worldwide, part of the Omnicom Group’s Diversified Agency Services unit, will leave at the end of the

• Agencies

  Credit Card Crisis

  If you are a typical American consumer, you receive one or more credit card solicitations a month. And, if you are that typical American consumer, you