Agencies

• Agencies

  Music Clubs

  BMG Direct and Columbia House are building profit centers in expanding markets for Christian, gospel and Latin music. BMG acquired its “Sound and Spirit”

• Agencies

  You Beta Your Life

  As the holiday season approaches, readers may find themselves wondering what to buy for that special database marketing manager on their gift list.The

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  Hall of Fame

  When asked how the late Tom Foster would have taken his election to the DMA Hall of Fame, Foster & Gallagher’s Bob Pellegrino laughed, “He would have

• Agencies

  Weebots

  Weebots and a not-so-wee bit of remodeling are two of the highlights for Sharper Image Corp. this holiday season.The San Francisco-based cataloger and

• Agencies

  Dapper to Leave Rapp Collins

  Steven Dapper, chairman and CEO of Rapp Collins Worldwide, part of the Omnicom Group’s Diversified Agency Services unit, will leave at the end of the

• Agencies

  Credit Card Crisis

  If you are a typical American consumer, you receive one or more credit card solicitations a month. And, if you are that typical American consumer, you

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  Think About an Attitude

  In our last issue we discussed how marketers are using order information as well as promotion history and demographic data to create segments and regulate

• Agencies

  Schweppes and Lerner team with Broadway

  NEW YORK Schweppes will activate its Live Broadway sponsorship with a national holiday instant-win sweepstakes. The promo will be on specially marked

• Agencies

  What’s Your Hang-Up?

  Spurred on by increasing consumer complaints about hang-up calls, the Direct Marketing Association is expected to release guidelines early next year covering

• Agencies

  So You Want to Be the Head Honcho?

  BC has bought DFG, LMN has merged with XYZ, and so on. And most of these new entities need CEOs. Some bring in a new person, others promote from within.