Agencies
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Agencies
Rugrats to the Rescue
Burger King has completed a cause-marketing overlay to its holiday tie-in with The Rugrats Movie. A portion of sales from Rugrats watches in BK restaurants
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Agencies
Survey Shows Wasted Telecom Opportunities
In the wake of deregulation in Europe, the huge opportunities for telecommunications suppliers are being underexploited as a result of poor direct marketing
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Agencies
UMB’s ATM DBM
Here’s the fantasy: The security camera stationed at the automated teller machine you’re using notes that you have a large ketchup stain on your jacket.
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Agencies
Underwear Over the Web
Just in time for whoever was naughty or nice, Victoria’s Secret launched an e-commerce site last month to ply its under-wares.The site (www.victoriassecret.com)
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Agencies
Stationer Distinguishes Itself by Offering Services
It’s one thing to offer techno-savvy small offices the means to buy note pads, paper clips and the like over the Web. But one cyber-stationer is going
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Agencies
Mokrynski Compiles New Division
Mokrynski & Associates Inc. has formed a list compilation division. Vice president Greg Wells, formerly of Hugo Dunhill Mailing Lists Inc. and American
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Agencies
Direct to the Dope Show
Just when you thought direct marketing was getting drab, shock rocker Marilyn Manson livens things up by joining its ranks with his own online retail
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Agencies
YOU’VE GOT SALES!
There are no big surprises in DIRECT’s annual Web use survey. Across the board, direct marketers are creating Web sites. Across the board, DMers see these