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AirTran, What’s Wrong With You?
AirTran is a dinky airline that used to be called ValuJet until one of its planes crashed in the Florida Everglades, which didn’t do much for the airline’s
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Successful team selling
Customers evaluate your company’s sales and service based on how well you provide accurate information and quick solutions. Seamless customer support
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Under Wraps
Thought the anonymity of a plain brown wrapper was purely for smut? Think again.For a $10 surcharge above the $29.95 six-issue subscription price, the
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Marketing Outside City Limits
Think Rural markets represent a dead end for direct marketers? Think again. Today, small-town folks are more likely to own their own business than be
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Isuzu Taps Database, Gets Big Results
Sorry Experiences in direct mail almost turned American Isuzu Motors Inc. off to the medium in mid-1997.Earlier that year, the Whittier, CA automaker’s
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What’s Good for the Goose…
Santa’s elves aren’t the only ones who face extra stress during the holiday season. For example, consider catalog telereps.The Wall Street Journal did
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All of a Piece
We all know all about the traditional direct mail package.There’s an envelope. Inside there’s a pitch letter, a brochure, a response mechanism and a lift
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Spelling Lessons
If you have a Judeo-Germanic jawbreaker of a name like “Jonathan Boorstein,” you can expect to be misspelled as well as mispronounced.Nevertheless, it
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PROGRAM & TIMETABLE
THURSDAY, FEBRUARY 11 7:45 AM – 8:30 AM CONTINENTAL BREAKFAST IN EXHIBIT HALL8:30 AM – 9:30 AM KEYNOTE ADDRESS: The future of advertising Lester Wunderman,