Agencies
-
Agencies
Some Thoughts on 1999
1999 not only marks the end of a decade, but the end of a 10-year period during which direct marketers were constantly urged to change their management
-
Agencies
The Thrill of Sales, The Agony of Service
How exciting it is for direct marketers to consummate real business over the phone and the Internet! How sad it is that customer service and support,
-
Agencies
BIG-TIME KID STUFF
Blame it on B’omarr Monk.The spidery-looking droid from “Star Wars”-who only appears in “Return of the Jedi” for a few seconds-inadvertently led toy titan
-
Agencies
The Net’s Horsepower
One reason shopping online proved so popular over this past holiday season was that the Web offered truly novel gifts, available nowhere at retail.Here’s
-
Agencies
HSN Plays Games
The Home Shopping Network, St. Petersburg, FL, is launching Match It, a memory challenge game similar to Old Maid designed to entertain diehard viewers
-
Agencies
Pay to Play
Database Investment has continued unabated from last year, according to DIRECT’s annual reader survey. Once again, just over half of our respondents indicated
-
Agencies
Holiday Hangover
In the name of science-and because I didn’t want to spend much time in the malls-I did a lot of my holiday shopping by catalog this recent holiday season.During
-
Agencies
Motown Meets Tinseltown
Hollywood Universal Studios has signed a massive marketing deal with the Dodge division of DaimlerChrysler that is being touted as one of the largest
-
Agencies
RAPP COLLINS: LABOR OF LOVE
Who says you can’t have a hard nose for business and a heart of mush? Ask any of the designers, copywriters, marketers or other Rapp Collins staffers