Agencies

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  Reel Deals

  DINOSAUR (Buena Vista Pictures) Tentative Release Date: Second Quarter 2000Starring: Voices of D.B. Sweeney, Kiefer Sutherland, Julianna Margulies, Alfre

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  Texas Gets Tough on Telemarketing

  TWO IDENTICAL telemarketing bills have been proposed in the Texas House and Senate, addressing several aspects of telephone soliciting. Most importantly,

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  Compaq Casts a Wide Net

  TO SAY Compaq Computer Corp. is stepping up efforts to snare sales through the Web might be a bit of an understatement.Within several weeks of each other,

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  War on the Home Front

  HOLLYWOOD When the dust settled from their holiday box office battle, there were two solid winners and one dud. Now A Bug’s Life, The Rugrats Movie and

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  Sweepstakes Mania Grips Lawmakers

  WITH MONICAGATE ALMOST almost out of the way at deadline, senators had time to turn to another critical national issue: sweepstakes.Two sweeps measures

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  Movin’ on Up…to the Web

  BEFORE YOU Move Inc. runs a change-of-address service for consumers that helps its clients retain their own customers. The company now has a Web-based

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  For Your Consideration: The Service Merchandise Case

  A new lawsuit in Florida is raising eyebrows among marketers operating instant win/scratch-and-win promotions in that state. Last December, Florida Attorney

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  Skilling’s Laws

  VAN SKILLING HAS engineered some major deals, and is good at playing the role of a buttoned-down CEO. But he has another side-that of a character in the

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  Rewards vs. Relationships: Which Really Builds Loyalty?

  TODAY’S CONSUMERS ARE bombarded with mail from service providers that claim to have a special relationship with them. They get thank-you notes from the

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  Data-Free Zones

  YOU’VE HEARD THIS before. The promise of the Internet for marketers is that eventually they will be able to target customers individually. One-to-one.