Agencies

• Agencies

  Tower of Babel

  FIRMS PLANNING TO implement customer contact and retention systems for the first time should take heed: The deck is stacked. Just under one-third of these

• Agencies

  Firm Offers Trade: PCs for Privacy

  A CALIFORNIA OUTFIT offering free PCs in return for consumers’ demographic information and their privacy was so swamped with requests on the first day

• Agencies

  Wireless Phones Reach Their Party

  WIRELESS TELEPHONES are no longer merely for intense urbanites who can’t run out for a cup of coffee without staying in touch. Heaven forbid they could

• Agencies

  Listline

  Kaplan Named Time-Life Alt Media List Manager The Kaplan Agency, Stamford, CT, has been chosen as exclusive list manager of Time-Life and Heartland Music’s

• Agencies

  HELP WANTED: THE NET PROWLER

  Psst.Don’t let your boss see you reading this.Are you finding your fulfillment-company job unfulfilling? Is that list broker position leaving you listless?

• Agencies

  Peapod Names Times Direct

  Online grocery service Peapod, Skokie, IL, named Times Direct Marketing, San Francisco, agency of record for online marketing. Times Direct will use banner

• Agencies

  Toons of Glory

  Warner Bros. Online, Burbank, CA, and New York City-based FortuneCity.com have joined forces to launch ACMEcity, a Web community portal that will allow

• Agencies

  Nature’s Way

  MAYBE IT’S BECAUSE people are getting short shrift from HMOs. Or maybe patients are tired of hearing doctors tell them their conditions are hopeless,

• Agencies

  At Retail

  Changing Courses Midstream Kraft Foods is revamping its six-month-old corporate marketing campaign with more emphasis on consumer promotion and co-marketing

• Agencies

  So-So Quarter for Mailers: Survey

  OLD-FASHIONED PAPER mailers reported mediocre results for 1998’s third quarter, according to a survey by Edith Roman Associates.A third said mailing results