Agencies
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Agencies
A Simple Goal: Please the Customer
SEARS CANADA INC. has managed to solve a database problem that’s confounded many marketers: channel conflict. It accomplished this by putting retail and
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Agencies
List Source
Official U.S. PlayStation Identifies 35,194 subscribers to this magazine for enthusiasts of the Sony PlayStation video game system. The file is updated
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Agencies
Bill Would Cut Virginia Spam
VIRGINIA BECAME THE first state to pass legislation controlling unsolicited commercial e-mail (“spam”) late last month, when its House of Delegates unanimously
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Agencies
IRS Overruled
A FEDERAL APPEALS COURT has reversed the Internal Revenue Service’s revocation of a charity’s tax-exempt status because of the arrangement it had with
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Agencies
Entering the Orderzone
HARDWARE GIANT W.W. Grainger, Chicago, has teamed up with six partners in an attempt to become a one-stop cybershop for the less glamorous items it takes
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Agencies
SMARTEN UP!
AMERICAN CONSUMERS CAN hold all a direct marketer could want to know about them in the palms of their hands. All it would take is the acceptance of smart
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Agencies
Celluloid Heroes
AUTHOR Arnie Bernstein managed to tie together Chicago, the movie industry and direct marketing in his recently published “Hollywood on Lake Michigan.”Bernstein
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Agencies
Sweepstakes Mania Grips Lawmakers
WITH MONICAGATE ALMOST almost out of the way at deadline, senators had time to turn to another critical national issue: sweepstakes.Two sweeps measures