Agencies
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Agencies
Playboy’s Online Libido
PLAYBOY’S LAWSUITS against Netscape Communications Corp. and Excite apparently are more than mere trademark disputes. At stake may be leadership of the
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Agencies
Bible Has New Author
A DM father is bequeathing the direct marketing bible to a DM son.The seventh edition of “Successful Direct Marketing Methods” will be co-edited by DM
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Agencies
Bill Would Cut Virginia Spam
VIRGINIA BECAME THE first state to pass legislation controlling unsolicited commercial e-mail (“spam”) late last month, when its House of Delegates unanimously
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Agencies
PCH Blind-sided by Latest Lawsuits
PUBLISHERS Clearing House has been slapped with two new lawsuits over the wording of its sweepstakes offers. Both came as a shock.In February, Indiana
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Agencies
Entering the Orderzone
HARDWARE GIANT W.W. Grainger, Chicago, has teamed up with six partners in an attempt to become a one-stop cybershop for the less glamorous items it takes
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Agencies
SMARTEN UP!
AMERICAN CONSUMERS CAN hold all a direct marketer could want to know about them in the palms of their hands. All it would take is the acceptance of smart
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Agencies
Celluloid Heroes
AUTHOR Arnie Bernstein managed to tie together Chicago, the movie industry and direct marketing in his recently published “Hollywood on Lake Michigan.”Bernstein
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Agencies
Sweepstakes Mania Grips Lawmakers
WITH MONICAGATE ALMOST almost out of the way at deadline, senators had time to turn to another critical national issue: sweepstakes.Two sweeps measures