Agencies
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Agencies
And the Caples Winners Are…
THE BIG WINNER at the 21st annual John Caples International Awards may be The Martin Agency, Richmond, VA. Martin not only picked up two first places
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Great Expectations
I LIKE TO BE proven wrong.I enjoy nothing more than expecting the worst and being pleasantly surprised. Several customer service representatives have
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DOOR TO DOOR
BOB FIORI is riding high on other people’s moving vans. Actually, his clients benefit just after a household move occurs, when their advertisements appear
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Hockey Fans
HOCKEY FANS tend to have greater brand awareness about popular consumer items than the general population, according to results of a recent telephone
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USPS Must Find New Ways to Fulfill Dmers’ Needs
DIRECT MARKETING in America is undergoing some fundamental changes, particularly regarding the media DMers use to reach customers and prospects.Once upon
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Another Big Year of DM Deals
THOUGH IT MAY surprise no one, 1998 was a boom year for direct marketing strategic deals. There were 1,846 transactions valued at $29.4 billion, according
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Retail Review
FINANCIAL TIMES Retail and Consumer Publishing, London, has released “Market Research Strategies-Challenges and Opportunities for the Information Age,”
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Timing Matters
THE POSTAL RATE COMMISSION recently dismissed a mailer’s attempt to recover postage costs for a time-sensitive mailing that was delivered late-but not
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Agencies
War on the Home Front
HOLLYWOOD When the dust settled from their holiday box office battle, there were two solid winners and one dud. Now A Bug’s Life, The Rugrats Movie and