Agencies

• Agencies

  Hockey Fans

  HOCKEY FANS tend to have greater brand awareness about popular consumer items than the general population, according to results of a recent telephone

• Agencies

  USPS Must Find New Ways to Fulfill Dmers’ Needs

  DIRECT MARKETING in America is undergoing some fundamental changes, particularly regarding the media DMers use to reach customers and prospects.Once upon

• Agencies

  Bible Has New Author

  A DM father is bequeathing the direct marketing bible to a DM son.The seventh edition of “Successful Direct Marketing Methods” will be co-edited by DM

• Agencies

  Playboy’s Online Libido

  PLAYBOY’S LAWSUITS against Netscape Communications Corp. and Excite apparently are more than mere trademark disputes. At stake may be leadership of the

• Agencies

  PCH Blind-sided by Latest Lawsuits

  PUBLISHERS Clearing House has been slapped with two new lawsuits over the wording of its sweepstakes offers. Both came as a shock.In February, Indiana

• Agencies

  People

  Total Response Inc., Indianapolis, hired Julia Pekarek as account manager.Wendy Z. Vagnoni was named creative director at DMW Worldwide/Philadelphia.

• Agencies

  Bill Would Cut Virginia Spam

  VIRGINIA BECAME THE first state to pass legislation controlling unsolicited commercial e-mail (“spam”) late last month, when its House of Delegates unanimously

• Agencies

  SMARTEN UP!

  AMERICAN CONSUMERS CAN hold all a direct marketer could want to know about them in the palms of their hands. All it would take is the acceptance of smart

• Agencies

  Celluloid Heroes

  AUTHOR Arnie Bernstein managed to tie together Chicago, the movie industry and direct marketing in his recently published “Hollywood on Lake Michigan.”Bernstein

• Agencies

  Entering the Orderzone

  HARDWARE GIANT W.W. Grainger, Chicago, has teamed up with six partners in an attempt to become a one-stop cybershop for the less glamorous items it takes