Agencies
-
Agencies
Account-Specific Spotlight: Minneapolis-St. Paul
Minneapolis is about as modest as a marketplace gets. Supermarkets here have the fewest health and beauty care, paper goods, beer, and books/magazines
-
Agencies
Y&R to Buy KnowledgeBase
ADBERTISING CONGLOMERATE Young & Rubicam Inc., New York, agreed in April to acquire database marketing agency KnowledgeBase Marketing Inc. for $175 million
-
Agencies
National Semi Streams Ordering Processes Online
NATIONAL Semiconductor Corp. is taking its microchip marketing program online with two new interactive ventures.The $2.5 billion Santa Clara, CA-based
-
Agencies
Snyder Snares Media Company
SNYDER COMMUNICATIONS INC., Bethesda, MD, has bought New York-based Media Syndication Global, an integrated marketing and media services company. The
-
Agencies
Mileage Melange
BY AUGMENTING BASIC vehicle purchase information with odometer data and wear patterns gleaned from service and maintenance visits, a Tampa, FL Ford dealer
-
Agencies
DM Results Up: Survey
TRADITIONAL DIRECT MARKETERS’ mailing results improved slightly in the fourth quarter of 1998, according to a just-released survey by Edith Roman Associates
-
Agencies
Postal Progress
IN THE YEARS following World War I, being gay was enough to disqualify people from being postal workers.Case in point: In 1924 or 1925, Henry Gerber,
-
Agencies
Bill Would Protect Seniors
SWEEPING LEGISLATION to protect senior citizens from being victimized by telemarketing and other fraud has been introduced in the Senate.If passed, the
-
Agencies
Click and Save
AN INTERNET SITE that produces coupons from users’ local retailers has begun tests in the Boston area.The site-Coolsavings.com-and Super Coups, Avon,