Agencies
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Agencies
Blue Cheer: Custom magazine keeps an insurer’s patrons loyal
All the prospecting in the world won’t help a company if it’s losing members as fast as it’s gaining them. Such was the case with Blue Cross Blue Shield
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Agencies
Go Ahead, They’re Listening: ATT Wireless debuts automated monitoring system
ATT Wireless Services has instituted an automated call monitoring program to track and measure the performance of a growing number of telereps employed
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Agencies
Starbucking
Starbucks’ notion of managing customer loyalty and relationships is curiously postmodern. The signs and signifiers are all there, but they’re clapped
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Agencies
MEDIA WATCH: DRTV Guide
Considering it’s on the coffee table of almost every household in America, TV Guide could be viewed as a fairly populist magazine. It comes as a surprise,
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Agencies
Game Commentary
Are games, contests, and sweepstakes suffering from overexposure? Respondents to a recent promo Readers’ Poll said they believe that the popular promotions’
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Agencies
Is It CRM – or DRM?
Though they’ve used the Web to raise money for the victims of catastrophes like Hurricane Mitch, nonprofit charities see even more promise in it as a
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Agencies
Penetration Models vs. Response Models
Let’s say you want to predict the probability of your customers’ response to one or more promotions – an upcoming direct mail or telemarketing effort,
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Agencies
F&G Buys Two, Sells Two
Horticulture direct marketer Foster & Gallagher Inc., Peoria, IL, has acquired two plant catalogs – Gurney’s Seed & Nursery Co. and Henry Field’s Seed
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Agencies
Converging in Bentonville
Convergence – I’m tired of the whole trendy idea. We’re all waiting around watching “convergence” happening, and I suppose it is. Television and www.com.
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Agencies
A Call to Stop Telemarketing Fraud
The Federal Trade Commission is introducing a toll-free number this month as part of an expanded teleservices program developed to protect consumers from