Agencies
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Agencies
REGULATORY: Marketers Blast House Sweeps Bills
A pair of House bills that would regulate direct mail sweepstakes were blasted by industry representatives during a Congressional subcommittee hearing
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Agencies
Destination Anywhere
Casino owners, by and large, are developers or operators, not direct marketers. Developers build mini-replicas of New York City and hope that patrons
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Agencies
Girl Stuff: MXG Media adds online TV to its magalog, Web offerings for teen girls
How many ways can you push products to teens?Manhattan Beach, CA-based MXG Media Inc. is about to find out this fall when it debuts online video programming,
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Agencies
On the Cusp of Greatness
A great deal has been said about the U.S. Postal Service being on the cusp of “great change.” Of course, “great change” might mean one thing to one person
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Agencies
Agent Orange: The U.K.’s Orange Group uses sound to sell sound
Winston Churchill once complained that tapioca lacked theme.That’s not something one could say about Orange’s Wildfire campaign. If anything, it might
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Agencies
First-Half Drop for DR Space
There is some depressing new proof that direct response space advertising has lost ground.Direct response was the only category showing a year-to-year
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Agencies
Another Envelope Pusher
Just when you thought you’d seen the last Web site peddling office supplies to the home office market, along comes another.Computer Marketplace Inc.,
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Agencies
Good Old Buys
Marketing Services Group Inc. (MSGI), New York, bought The Grizzard Communications Group, Atlanta, in a half-cash, half-equity $100 million deal. Founded
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Agencies
For many years now, catalogers and other mailers have been looking for inexpensive ways to reach large target audiences with exactly the materials they want to receive, in keeping with the increased movement toward one-to-one marketing. This still isn’t q
Stated plainly, the universe of catalog buyers is in decline. We must try to understand why almost 45% of Americans continue to choose not to purchase