Agencies
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Agencies
The Pros and Cons of Prospect Databases
Some of the largest U.S. marketers maintain databases of 100 million, 200 million or even 300 million individual records. The rest of us are more likely
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Agencies
Beyond E-mail Marketing 101
E-mail marketing is not a magic formula that churns out profits, online marketers are learning. A study of the top 50 Web sites by San Mateo, CA-based
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Agencies
Bakers and Bakeries
Research findings compiled recently by the Manhattan, KS-based American Institute of Baking point out rising sales and other related trends in several
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Agencies
Would You Buy a Car From This Plan?
AutoNation’s AutoRewards creates a bond between dealers and driversForget the traditional car salesman in the loud checked jacket: The next person who
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Agencies
STAMPSHEETS: AFP Files for Chapter 11
American Family Enterprises, parent company of sweepstakes mailer American Family Publishers, filed for Chapter 11 bankruptcy protection late last month.
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Agencies
INTERACTIVE IV
Say goodbye to the corner drugstore.The savvy consumer is increasingly likely to go online to buy both prescription and non-prescription medications.In
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Agencies
Walker Goes to Market: Priceline.com ventures boldly into the grocery business
Priceline.com founder Jay Walker is moving into a new consumer-names-his-own-price venture online, this time selling groceries.During a luncheon presentation
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Agencies
Vt. Country Store Overhauls Site
The Vermont Country Store will relaunch its e-commerce site next year, and hopes for 10% of its overall sales to come from the Web by 2002, says president
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Agencies
Advertising’s Confusion Factor
Two months ago, Delta Air Lines took its $100 million advertising account away from the agency that had sold it a campaign built around the slogan “On
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Agencies
LIST SOLICITATION: Calling All Churches…
Alongtime DIRECT reader and self-identified neo-pagan was amused to find the following new movers list solicitation in her e-mail box:”Do you attend a