Agencies

• Agencies

  The Blame Game: Letter carriers blast USPS statement on direct mail delivery

  Sometimes you just can’t win. The U.S. Postal Service tacitly admitted last month that Standard A advertising mail is not being properly delivered to

• Agencies

  Music City Bummer

  Remember the brouhaha a few years back when Alanis Morissette released “Ironic”? Many critics lambasted the singer, saying the things she mentioned in

• Agencies

  The Pros and Cons of Prospect Databases

  Some of the largest U.S. marketers maintain databases of 100 million, 200 million or even 300 million individual records. The rest of us are more likely

• Agencies

  STAMPSHEETS: AFP Files for Chapter 11

  American Family Enterprises, parent company of sweepstakes mailer American Family Publishers, filed for Chapter 11 bankruptcy protection late last month.

• Agencies

  INTERACTIVE IV

  Say goodbye to the corner drugstore.The savvy consumer is increasingly likely to go online to buy both prescription and non-prescription medications.In

• Agencies

  Would You Buy a Car From This Plan?

  AutoNation’s AutoRewards creates a bond between dealers and driversForget the traditional car salesman in the loud checked jacket: The next person who

• Agencies

  Vt. Country Store Overhauls Site

  The Vermont Country Store will relaunch its e-commerce site next year, and hopes for 10% of its overall sales to come from the Web by 2002, says president

• Agencies

  Advertising’s Confusion Factor

  Two months ago, Delta Air Lines took its $100 million advertising account away from the agency that had sold it a campaign built around the slogan “On

• Agencies

  The Third Stream: Two established marketers try e-commerce

  Just in time for the holidays, two well-known cataloger/retailers have launched Web sites, adding that extra revenue stream that has become something

• Agencies

  Personal Best: Cosmetics DMer Tova Borgnine is her own top salesperson

  Well, hellooo, darling!”Tova Borgnine stands at her polished black granite desk, reflected by a floor-to-ceiling mirror, surrounded by silver picture