Agencies
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Agencies
UPDATING THE NEW DM: It Costs More to Get Them Than to Keep Them. Sez Who?
THE LEAD STORY in the December issue of DIRECT (“Don’t Be Lulled”) featured a pie chart indicating that in 1999, companies were spending 50% of their
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Agencies
Go to Logo
A CYBERMARKETER WITH a newfangled method for designing and marketing logos and the like is moving to make its mark.MadeToOrder.com, in Redwood City, CA,
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Agencies
Never Enough Time (or a Dozen Ways to Find Time)
Strategy is the art of making use of time and space. I am less chary of the latter than the former; space we can recover, time never. – NapoleonQ. What
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Agencies
Like “Seinfeld,” This Ad’s About Nothing
Art Technology Group appears to be a terrific e-commerce resource for major players – but you’d never guess from looking at the ad for its Web siteART
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Agencies
Save That Date
FOR MANY MAILERS, protected mail dates have long gone the way of the Johnson Box.Most consumer catalogers stopped protecting dates a long time ago as
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Agencies
VOTES: Pop Goes the Century
With its 150-plus malls nationwide brimming with shoppers during the holidays, Indianapolis-based Simon Property Group and partner Pepsi-Cola, whose Joy
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Agencies
NOT AGAIN: Direct mailers are staggered by the proposed postal rate hike
Reaction ranged from disgust to outrage in January when the U.S. Postal Service said it would seek up to double-digit hikes for some commercial mail starting
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Agencies
Driver Data Cutoff
DATA COMPILERS suffered a major defeat in January when the U.S. Supreme Court unanimously upheld the Driver’s Privacy Protection Act of 1994 (DPPA). In
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Agencies
Out With the Old
The U.S. Postal Service has filed for a rate increase. It’s no surprise: Postmaster General William Henderson has been signaling mailers for months about
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Agencies
Top Shelf: Marketing execs rank the best grocers and food companies.
The big are getting better.Major packaged goods companies and retail chains are earning each other’s respect by improving strategy and execution. That’s