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Offline Ads: Is TV a bust for dot-coms?

Branding isn’t exactly working for Internet companies. And the bundles of cash these virtual outfits are spending on TV campaigns isn’t helping the cause

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ONLINE SWEEPSTAKES: Winner Takes All

When Alisa Mills heard that she was the winner of a use-it-or-lose-it $25,000 online holiday sweepstakes promotion her first reaction was disbelief.”I

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Great Adventures: Exotic travel sites serve a growing online market

It’s hard enough booking a trip to Chicago, let alone a mountain-climbing expedition or a trek through a tropical jungle. People need help doing it.So

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CURIOUS AUCTIONS: Radical Gas

HISTORICALLY, AMERICANS have always found ways to make a buck, no matter what. If anything, the Internet has heightened that drive.Case in point: A week

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Looming Rate Hike Angers U.K. DMers

PORPOSED postal rate increases in the United Kingdom have sparked criticism by the direct marketing industry as well as calls for their immediate withdrawal.

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The Personal Touch: DIRECT’s annual survey notes customization trends among DMers

Welcome to 2000, where yesterday’s buzzwords are today’s corporate tactics. Or are they?Take the idea of marketing strategies involving customization.

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School’s in Session – And Online: Telereps test Web training and tracking

Add teleservices training to the list of things being revolutionized by the Internet.Largely because it’s cheaper than CD-ROM training programs, seminars

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All Join In

There are now so many e-mail co-op databases that the players themselves can’t keep track.II TOOK 100 years from the advent of direct marketing for cooperative

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Virtually Tasty

WE HAVE NEVER understood why more direct marketers don’t use compact discs in their promotions.They’re cheap and easy to ship – as America Online has

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Real Reps, Real Questions, Real Answers

In consulting projects and in training programs, I’m always impressed with the thoughtful, provocative questions put forth by phone-based marketing and