Agencies

• Agencies

  The Personal Touch: DIRECT’s annual survey notes customization trends among DMers

  Welcome to 2000, where yesterday’s buzzwords are today’s corporate tactics. Or are they?Take the idea of marketing strategies involving customization.

• Agencies

  ONLINE SWEEPSTAKES: Winner Takes All

  When Alisa Mills heard that she was the winner of a use-it-or-lose-it $25,000 online holiday sweepstakes promotion her first reaction was disbelief.”I

• Agencies

  Great Adventures: Exotic travel sites serve a growing online market

  It’s hard enough booking a trip to Chicago, let alone a mountain-climbing expedition or a trek through a tropical jungle. People need help doing it.So

• Agencies

  CURIOUS AUCTIONS: Radical Gas

  HISTORICALLY, AMERICANS have always found ways to make a buck, no matter what. If anything, the Internet has heightened that drive.Case in point: A week

• Agencies

  Top Shelf: Marketing execs rank the best grocers and food companies.

  The big are getting better.Major packaged goods companies and retail chains are earning each other’s respect by improving strategy and execution. That’s

• Agencies

  School’s in Session – And Online: Telereps test Web training and tracking

  Add teleservices training to the list of things being revolutionized by the Internet.Largely because it’s cheaper than CD-ROM training programs, seminars

• Agencies

  What you don’t know can hurt you

  Call Center Sales Metrics 101: What are your reports really telling you?When it comes to using the telephone as a sales and marketing tool, a couple of

• Agencies

  All Join In

  There are now so many e-mail co-op databases that the players themselves can’t keep track.II TOOK 100 years from the advent of direct marketing for cooperative

• Agencies

  Real Reps, Real Questions, Real Answers

  In consulting projects and in training programs, I’m always impressed with the thoughtful, provocative questions put forth by phone-based marketing and

• Agencies

  Dietitians and Nutritionists

  DEMAND FOR nutritionists and dietitians is expected to grow faster than the overall economy through 2005. Sustained growth appears likely as the population