Agencies
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Agencies
ADP Canada Uses PR to Change the B2B Conversation
For many marketers, particularly in B2B, PR is what you do when something bad happens. But as ADP Canada found, PR is also a great way to build brand awareness.
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Agencies
Amazon Video Series to Offer Shoppable Content
Amazon Home is bringing shoppable content to its millions of users via
a video series starring YouTube influencers getting home makeovers.
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Agencies
A Primer in Sweepstakes Marketing
There are several types of sweepstakes and games and the trick is to make sure you match the correct type with your specific sweepstakes marketing effort.
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Agencies
Three Steps to Effective Cross-Device Marketing
Screen usage among consumers has soared to five to seven different screens per day, making it more and more difficult to provide consistent cross-device experiences.
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Agencies
Q&A: Demystifying Account Based Marketing
Forrester’s Laura Ramos shares her thoughts on why many B2B marketers get confused when trying to implement account based marketing.
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Agencies
3 Reasons Nobody’s Heard of Your B2B Company (and What to Do About It)
Merit alone does not a market leader make. Here’s three reasons B2B brands often fail to generate buzz.
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Agencies
Education is the Focus of Nestlé Waters New Pure Life Campaign
Education-based marketing, like Nestlé is undertaking, is a strategy that holds value and earns consumer’s trust and loyalty.
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Agencies
Mars and Duracell to Air First 6-Second Spots on Broadcast TV
Is the 6-second ad the new “it” marketing tool? YouTube, Fox and Facebook think so and creatives show them how to do it.
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Agencies
Coca-Cola Creates Stop-Motion Recycling Ad from its Packaging
Coca-Cola Great Britain launched a campaign that includes a love story between two of its beverages and an ad made exclusively from its recycled packaging.
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Agencies
So, What’s the Big Whoop About Millennials?
Here are a handful of highlights that make Millennials the hottest demographic on the planet. Here’s what you need to know when marketing to Millennials:
