Topic

Agencies

  • Payback Time

    FINALLY-someone has had the nerve to stand up to MAPS (Mail Abuse Prevention System LLC).Yesmail filed an action against the Internet watchdog, and it

  • Meanwhile, Back on the Web

    Tips for creating online brand identityOne thing is sure about business-to-business direct marketing: Few successful companies are following exactly the

  • A -Plus

    Delta Education gets a good grade for its segmentation tacticsafter segmenting its database by channel, educational products company Delta Education discovered

  • Lookee Here – or There, or There…

    I FOUND THIS MISSIVE in the Pushing the Envelope mailbag a few months back:Here’s an idea for your column, inspired by the “Best of Spring” digest-size

  • Frederick’s Picks Up $5 Million in Financing

    Frederick’s of Hollywood, which filed for Chapter 11 bankruptcy protection July 11, has received $5 million in interim financing. Frederick’s intends

  • people

    Frequency Marketing Inc., Cincinnati, promoted Jim Kuschill to senior vice president, chief technology officer. He joined FMI in 1995.UtopiAd.com, Reston,

  • Does a Study of Universal Postal Service Make Sense?

    THE PROPOSED Postal Modernization Act (H.R. 22) calls for a study of universal postal service to be undertaken by a congressional or presidential commission.

  • NEW LISTS

    National Geographic National Geographic’s 163,073 catalog buyers have purchased apparel, outdoor gear, scientific instruments, jewelry, collectibles and

  • POLICY SHIFT

    Insurance marketers turn to the Web to explain – and sell – their products TIRED OF SHOPPING from broker to broker to get a decent price on insurance?

  • LEGISLATION

    SSNs Under Attack COMPANION LEGISLATION has been introduced in the House and Senate that would prohibit direct marketers from using Social Security numbers