Agencies
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Agencies
MEGA-integration
HEWLETT-PACKARD UPGRADES ITS CUSTOMER SERVICE SYSTEMS Judy Kincaid of Hewlett-Packard IT’S A SIMPLE CONCEPT, REALLY: Treat a repeat customer like you’ve
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Agencies
One of a Kind
New merge/purge service cleans e-mail lists New software for merging and purging e-mail files to remove duplicate names is being evaluated by e-mail service
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Agencies
Setting Realistic Expectations for Your Database
MUCH CONTINUES TO BE WRITTEN and said about measuring return on investment (ROI) on a marketing database or other customer information system. How big
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Agencies
Best of Breed
MARKETERS EMBRACE DATA MANAGEMENT SYSTEMS, BUT THEY MAY NOT BE INTEGRATEDEVERYONE KNOWS a true enterprisewide data system when they see one: It links
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Agencies
ACCOUNT ACTIVITY
Romantic Homes Gardeners Romantic Homes’ subscriber base has been enhanced with Z24 product buyer data. As a result, the 7,800 names on the new Gardening
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Agencies
Random House Starts E-Book Unit
Random House Inc. has entered the digital market with the debut of its unit for electronic books. The mega-publisher follows giant Time Warner as the
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Agencies
E-MAIL LISTS
BackOffice E-mail The BackOffice E-mail list includes more than 32,000 subscribers and registered site users who gave permission to receive third-party
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Agencies
LIST LEADER
Kurtz Wins Award Brian Kurtz has been appointed List Leader of the Year by the Direct Marketing Association’s List & Database Council, New York.Kurtz,
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Agencies
Movable Type
ALL THE technological changes in the printing industry over the past few years inevitably have led to the creation of a Web site that markets printing