Agencies
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Agencies
MEGA-integration
HEWLETT-PACKARD UPGRADES ITS CUSTOMER SERVICE SYSTEMS Judy Kincaid of Hewlett-Packard IT’S A SIMPLE CONCEPT, REALLY: Treat a repeat customer like you’ve
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Agencies
One of a Kind
New merge/purge service cleans e-mail lists New software for merging and purging e-mail files to remove duplicate names is being evaluated by e-mail service
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Agencies
Setting Realistic Expectations for Your Database
MUCH CONTINUES TO BE WRITTEN and said about measuring return on investment (ROI) on a marketing database or other customer information system. How big
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Agencies
Best of Breed
MARKETERS EMBRACE DATA MANAGEMENT SYSTEMS, BUT THEY MAY NOT BE INTEGRATEDEVERYONE KNOWS a true enterprisewide data system when they see one: It links
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Agencies
ACCOUNT ACTIVITY
Romantic Homes Gardeners Romantic Homes’ subscriber base has been enhanced with Z24 product buyer data. As a result, the 7,800 names on the new Gardening
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Agencies
BOOK REVIEW
Bobo Bible The French claim that in France, the bourgeoisie want to be artists, while in England, the artists want to be bourgeoisie. If David Brooks’
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LIST LEADER
Kurtz Wins Award Brian Kurtz has been appointed List Leader of the Year by the Direct Marketing Association’s List & Database Council, New York.Kurtz,
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Agencies
SPEED or SCOPE
The benefits of best of breed vs. black box ARE BEST-OF-BREED OPTIONS universally the best choice for marketers? Trade-offs can include implementation