Agencies Archives - Page 176 of 1933

B2B Connect to Convert: Lead Gen, Brand Buzz, An Eclipse & More

Here’s some of the highlights from B2B Connect to Convert, with everything from building buzz and brand to copywriting tips and an eclipse.

Agencies

Kind Makes its Point with Mountains of Sugar in Times Square

Kind dumped 45,485 pounds of sugar in Times Square to bring attention to the amount of added sugar kids are consuming.

Agencies

10 Tips for Creating B2B Copy that Connects

Do your words really capture prospects’ attention? a
At B2B Connect to Convert this week, Nancy Harhut shared a
key ideas for better B2B copy writing in a content master class.

Agencies

Airbnb Contestants Win Unforgettable View of Solar Eclipse

Airbnb’s Eclipse Contest was in partnership with National Geographic, bringing together the smarts and the locale for the perfect viewing experience.

Agencies

How Regional Energy Drink Sunshine Reaches Across the Country

The Share the Sunshine campaign put a surprising twist on a sampling program that helps expose new customers to the Sunshine energy drink.

Agencies

Teaching the Masses What Bud Light is Really All About

Andy Goeler, VP marketing, Bud Light, talks about
the shift to educational marketing and other ideas
brewing in the marketing department.

Agencies

6 Steps to a Gamified Experience

Retailers to restaurateurs are creating immersive gamified sweepstakes that allow consumers to have fun, memorable interactions with their favorite brands.

Agencies

B2B Sales and Marketing Alignment Improving: Survey

Alignment between B2B sales and marketing teams is improving, increasing the opportunities for account based marketing, according to a new survey from Televerde.