Agencies

• Agencies

  SPECIAL REPORT: Costs: E-mail

  Quick to Click

• Agencies

  DIRECT HIT

  A CEO’s Vision

• Agencies

  SPECIAL REPORT: Costs: Telemarketing

  The Cost of Contact

• Agencies

  Bonding With Branding

  Consumers don’t have relationships with products and services

• Agencies

  SPECIAL REPORT: Costs: Campaign Engines

  The Little Engines That Do

• Agencies

  Pound Wise

  eDiets retains customers with round-the-clock support

• Agencies

  BEYOND TECHNOLOGY

  Why Do Many CRM Initiatives Fail?

• Agencies

  March 15, 2001

   

• Agencies

  Frank Johnson, Creator of the Johnson Box, Dies at 88

  Frank Johnson, a pioneer in direct-mail advertising who found inventive ways to grab a reader’s attention, died Tuesday in Manhattan…

• Agencies

  CUSTOMER RELATIONSHIP MANAGEMENT: Why Be Normal?

  CD Baby’s offbeat contact strategy’s a hit