Topic
Agencies
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Agencies
10 Commandments of Incentive Marketing
Understand Your Audience It’s surprising how many marketers don’t properly tailor their promotions to the audience. Incentive programs are not one size
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Agencies
ALTERNATIVE MEDIA: Big Response in Small Packages
Mini-catalogs can be an effective prospecting tool
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Agencies
Soft Landings
Economic slowdown causes a shift in client priorities, say CRM systems vendors
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Agencies
CRM: Profitable Multichannel Marketing
Balancing the cost to serve customers with realized revenue
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Agencies
SECTOR REPORT: RETAIL — Faith-Based Data
Parable Group, the Christian product seller, will soon be able to track customers across all channels