Topic
Agencies
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Agencies
The Joy of Britney
Teen pop sensation Britney Spears will strut her stuff for Pepsi-Cola Co., Purchase, NY, in the soft drink manufacturer’s largest endorsement deal to
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Agencies
*SECTOR REPORT: RETAIL — One-Swipe Shopping
Ukrop’s Supermarkets’ rich CRM mix includes in-store kiosks and e-mail fliers
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Agencies
10 Commandments of Incentive Marketing
Understand Your Audience It’s surprising how many marketers don’t properly tailor their promotions to the audience. Incentive programs are not one size
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Agencies
Soft Landings
Economic slowdown causes a shift in client priorities, say CRM systems vendors