PR/Comms
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Diversity, Equity & Inclusion
Why Inclusion Is Stalling, and What Creative Leaders Can Do About It
Marketing, advertising and PR teams are navigating a minefield of political polarization, AI acceleration, shrinking budgets and a disconnected hybrid workforce, as well as a decreasing prioritization of inclusion and belonging.
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Branding/Marketing
How Lonely Planet Turns Creators Into Long-Term Brand Partners
Deepa Lakshmin, Director of Social Media at Lonely Planet, sat down with PRNEWS to talk about the brand’s newly launched creator program—and the unconventional planning process behind it.
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Branding/Marketing
PR Roundup: Ted Turner’s Lasting Lessons, Gas Prices Surge, and Why LinkedIn Is B2B’s New Stage
This week’s PR Roundup covers what Ted Turner’s legacy still teaches PR pros, how brands should navigate consumer messaging amid skyrocketing gas prices and a notable platform shift as LinkedIn dethrones YouTube as the top B2B video channel.
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Branding/Marketing
SHEIN’s Lisa Zlotnick on How ‘Festival House’ Cracked the Gen Z Code
Hear how SHEIN is rethinking what it means to build with Gen Z, not just market at them.
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Digital & Technology
3 Reasons to Embrace the Era of AI Slop
When it’s good, AI can improve our processes, like how a calculator spares us the need to write out long division. But speeding up your math means nothing if you still can’t balance your checkbook.
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Branding/Marketing
PR Roundup: The Devil Wears Prada 2’s Brand Blitz, Meta’s Data Center Transparency Play and a Disinformation Wake-Up Call for Communicators
From The Devil Wears Prada 2’s curated brand blitz to Meta’s attempt at community goodwill, and a new national study from IPR shows Americans want PR pros to step up on disinformation, and most don’t think they are.
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Media Relations
Avoid These Three Mistakes When Reaching Out to Journalists
Understanding what journalists don’t want is just as important as understanding what they do want.
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Digital & Technology
Forget AI. ‘Deck Talk’ is the Greatest Enemy of Thought Leadership
The more that thought leadership becomes solely a tool of self-promotion, the less vital it becomes.
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Crisis Management
PR Roundup: Benefits on the Chopping Block, Apple’s New Era and Health Information Overload
PR Roundup examines the reputational risks of rolling back employee benefits at Zoom and Deloitte, Tim Cook’s departure from Apple after 15 years and what Edelman’s latest Trust Barometer reveals about the state of health information.
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Corporate Social Responsibility
Five Questions With Janice Kapner: Why Agility, Honesty and Alignment Are the Cornerstones of Modern Communications
Drawing on years of experience, including her former role as Chief Communications and Corporate Responsibility Officer at T-Mobile, Janice Kapner, CEO and founder of Kapner Perspectives Group, discusses how to build trust and navigate change in today’s fast-paced environment.
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