Lead Gen

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  Utah Moves to Protect Consumers from Deceptive Use of AI

  The International Association of Privacy Professionals (IAPP) reports that Utah’s groundbreaking AI law prioritizes consumer protection over strict regulation, aiming to foster innovation. With a focus on accountability for deceptive AI practices, the bill establishes fines for violations and a regulatory mitigation agreement. “In Utah, we believe government should have a light touch, and we want to […]

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  CFPB Fires a Warning Shot at Lead Generators

  The CFPB continues to complicate matters for lead generators. In a recent circular, the agency asked, “Can operators of digital comparison-shopping tools or lead generators violate the Consumer Financial Protection Act (CFPA) by preferencing products or services based on financial or other benefits to the operator?” In short, yes. If you are looking for additional clarity, check […]

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