Big Fat Marketing Blog

Email Etiquette From Former Verizon Wireless CEO

|  by Beth Negus Viveiros

Last week I flipped through the index of a review copy of former Verizon Wireless CEO and president Denny F. Strigl's new book "Managers, Can You Hear Me Now? Hard-Hitting Lessons on How to Get Real Results." I must admit I haven't had time to take ...

The Art of StorySelling (Part 3)

|  by Chief Marketer Staff

This is the final piece in the three part series of StorySelling. The first two articles dealt with what StorySelling is and why you should be employing it now. This article will show you how to turn your story telling into StorySelling. ...

Nonprofit List Icon Carol Enters Dies at 82

|  by Larry Riggs

Chief Marketer was saddened to learn recently that veteran nonprofit list broker and manager Carol Enters died March 8 of complications from breast cancer. She was 82. She began her career in the 1960s with the Coolidge Co., working side by side ...

National Jewish Health Finally Goes National

|  by Larry Riggs

National Jewish Health, a Denver hospital dedicated to cardiovascular, immune and related disorders decided to use direct response space in its first national campaign this month. Its objectives were to find patients and donors as well as build its ...

Mail Delivery Cutback May Not Help That Much

|  by Larry Riggs

The Postal Regulatory Commission is set to release its recommendations about whether to reduce mail delivery to five days down from six. If the PRC recommends a delivery cutback, that could well provide political cover for those in Congress who ...

A Few Words on Brookstone Founder

|  by Melissa Dowling

The founder of Brookstone apparent died on Dec. 4, it was reported in the New Times last week. Who founded the high-tech gifts and gadgets cataloger/retailer? Good question. I wouldn

The East Village Mystery: Chapter 1

In the East Village of New York, single pages from a novel are being pinned to telephone poles and other locations where the curious have stopped to read the text, which also offers clues as to where to find the next page. The search for