Big Fat Marketing Blog


Navigating the Road to Digital Transformation

|  by Beth Negus Viveiros

Today marketers have unprecedented access to data, automation solutions, and ways to reach customers. But sometimes, there’s almost too much information to process


B2B Marketing Starts With Knowing the Customer

|  by Beth Negus Viveiros

B2B marketers have more ways to connect with prospects and customers than ever before. But none of that matters if you don’t really understand what they want.