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How YOU Can Win a 2014 PRO Award

Entering the PRO Awards is a rewarding, yet time consuming task, and the importance of fully and carefully completing the process cannot be unde

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2014 PRO Awards Late Deadline

Article

Apr. 10 2014




How YOU Can Win a 2014 PRO Award

This blog is packed with tips to help you complete the 2014 PRO Awards entry form.

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telephone595

Article

Apr. 04 2014




Still Room for Improvement on TCPA Compliance

Forty-six percent of webpages are not in compliance with the revised Telephone Consumer Protection Act (TCPA) rules that went into effect last October, according to new research from Performline.

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Mobile retail

Article

Apr. 01 2014




The Device Matters in Search

Sixty-five percent of searches start on mobile devices, which means marketers must heavily consider the device consumers are searching on when planning their digital marketing initiatives.

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Facebook "Big Sister" Video

Article

Mar. 27 2014




Facebook “Big Sister” Video Addresses Criticism of Facebook Overuse

Facebook launched a series of Youtube videos to combat the loud voices claiming Facebook is way overused. They’re fun and lively and get the message across.

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penguin magic

Article

Mar. 21 2014




Penguin Magic’s Engagement Trick

If you think engagement stops once the customer has placed their order, think again.

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handshake-595

Article

Mar. 20 2014




In Branding, First Impressions Count

Branding starts at the first interaction—and blowing it at the beginning is hard to get over.

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garnet-355

Article

Mar. 18 2014




Are You Deep Discounting? Maybe You Shouldn’t Be

Product devaluation due to deep discounts is one of the biggest problems facing merchants today, says Russ Gaitskill of Garnet Hill.

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Article

Mar. 07 2014




Oscar Mayer’s Zany Bacon Scent Alarm Clock

Oscar Mayer has come up with a zany way to remind people to buy its bacon; the Bacon Scented Alarm Clock App

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Good Housekeeping

Article

Feb. 04 2014




Unsubscribe from Good Housekeeping … It Ain’t Easy.

As much as I enjoyed my Good Housekeeping newsletters, it was a real—and unnecessary—frustration to try to unsubscribe. The brand simply wasn’t paying attention.

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hershey-groundhog

Article

Feb. 03 2014




Groundhog Day: The Next Marketing Frontier?

Why are marketers ignoring the promotional potential of Groundhog Day?

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